BlueKai

A bit of an odd duck, with a difficult-to-define mission. I'll just quote:

The BlueKai Data Exchange enables partners to buy and own data to boost ad targeting across any media. Publishers can also participate as data sellers to increase revenue in a privacy friendly way. Unlike ad networks, BlueKai does not sell ads or impressions. Our goal is to create a more effective online marketing approach that is driven by intent data and advocacy for consumer participation.

Huh. You lost me at BlueKai.

No, but really, it sounds quite interesting, I'm just not sure what you do. Here's some more from the website:

With the BlueKai Data Exchange, we’re creating a standard for data sharing that revolutionizes the way the industry thinks about ad targeting. By separating data (which directly influences targeting capabilities) from media (where ads show up), BlueKai is empowering our exchange partners to buy and sell intent data to uniquely enhance ad targeting, in-market segmentation, and data monetization.

As data sellers, publishers with valuable in-market audiences can get maximum yield and control by placing their anonymous audience intent data in the exchange. Marketers, publishers, and ad networks can bid and pay to get access to data that reveals highly qualified audiences with purchase intent. As participants of the BlueKai Data Exchange, partners adhere to and benefit from our higher standards for consumer privacy.

Nope, I'm still lost. Must be the beer.

Snarky comments aside, this looks like a very solid and genuine operation with a nice presentation and almost certainly an actual business model hidden behind those quotes. Go check it out.

Visit BlueKai