[x+1]
Kudos for the most irritating ad network name ever conceived. Guys, word of advice: office Christmas party, after midnight, not best venue for brand-name brainstorming. K?
Moving on. 3x+y/cube root of inanity or whatever the hell they're called does the following:
We build dynamic custom ad networks for agencies and their clients.
Delivering appropriate, targeted and effective media for brands and direct response advertisers.
We also. Refuse to write our ad copy. In complete sentences.
We personalize marketers’ websites.
Dynamically tailoring pages to individual users’ characteristics and behaviors.
We like to. Overuse gerunds.
Frankly, I still have no idea as to what the hell they do. Here's another snippet:
Marketers are trying to reach specific audiences when they purchase online ad inventory. These audiences can be found on specific pages across hundreds or even thousands of websites. We create dynamic custom ad networks by aggregating these pages and micro-targeting the marketer’s desired audience.
Media+1 is certified to operate on inventory totaling more than 50B+ impressions per month, representing more than a 90% reach of the US population.
While traditional ad networks employ targeting, only Media+1 builds specific, tailored ad networks for each of our clients. Traditional ad networks profit when they can sell their aggregated, pre-purchased ad inventory for higher rates then what they paid for it. Because they pre-purchase the inventory they carry inventory risk and they try to shoehorn advertisers into each and every ad spot to maximize their profit even if it is not the right impression for the advertiser.
Well, what the hell. They're legit, NAI members, nice website, weird marketing-speak, certainly worth a few moments of your time.
NAI member.
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