ValueClick Media
In the interest of full disclosure, Valueclick offers and Internet Ad Sales participates in an affiliate program, which means that if you follow the advice offered here there's a slim chance Internet Ad Sales will eventually receive a small commission. Of course, if you do join, you will then be a member of the affiliate program yourself and can reap your own rewards down the line.
Publisher Benefits
In any event, we find Valueclick to be the perfect ad network for both web publishers and online advertisers. The network features: standard and Leaderboard banners with fair CPM and CPC rates, 300x250 and 180x150 rectangles, 120x600 and 160x600 skyscrapers, 300x600 half page ads, capped high-CPM onFocus popunders and InVue ads; multiple defaults, fully user-configurable and including rich media; and a perfect record for accurate and on-time payment with probably the fastest turnaround time on the web (NET 25). The publisher interface is the best there is, offering complete and effortless control of campaigns, blocking, image or html defaults, and timely reporting. Share to publishers: a whopping 65%. Minimum volume: a very forgiving 3,000 impressions per site per month. Fastclick enjoys a deserved reputation for delivering consistently and reliably to its publishers. Don't wait - join if you can.
Advertiser Benefits
Advertisers benefit from the strict quality control and review process sites must undergo in order to achieve acceptance to the network. Sites are continually audited to prevent publisher malfeasance, if you will, to ensure that all purchased impressions are appropriately displayed.
Advertisers are provided a powerful, easy-to-use high performance interface for managing their campaigns, featuring the following (and I quote):
“Advertisers find that letting the system target their customers is the ideal optimization technique. Valueclick's Performance Targeting enables campaign optimization through the use of online acquisition tracking.
Campaign optimization is achieved by selecting only those creatives and web publishers that are performing well for a particular campaign based on click-through rate (CTR) or cost-per-acquisition (CPA) goals.
Tracking of impressions, clicks, and acquisitions by category, sub-category, and individual website reveals valuable details about campaign performance, and allows for precision optimization. Our easy to use online interface enables you to optimize your campaigns by clicking your mouse.”
“Fastclick adds substantial value for Advertisers and Publishers such as frequency capping, complete online reporting and online campaign control, optimization, targeting by country, city, state, region, DMA, day of week, time of day, and pixel targeting at no additional charge.”
Reports for both advertisers and publishers are updated hourly.
Media formats: 468x60 banners, 728x90 leaderboards, 180x150 and 300x250 rectangles, 120x600 and 160x600 skyscrapers, 728x600 interstitials (shown between page views), 300x600 half page ads, 720x400 capped popunders, and 250x250 “InVue” ads (a high-impact floating window that travels across the page).
Minimum traffic: 3,000 impressions per month.
Update: Fastclick was purchased by Valueclick in 2005, and integration of the two networks, which should provide increased revenue opportunities for publishers and a broader potential audience for advertisers, is ongoing.
Highly Recommended for All Web Publishers:
