Tailsweep

Tailsweep, billing itself as "The advertising network for blogs and social media", is an online advertising network that obviously focuses exclusively on large, independent bloggers as well as the various blogging platforms of major media publishers and the numerous social networks out there. They currently deal with the audiences based in the UK and Sweden.

Advantages for publishers/partners (from the website):

* Tailsweep requires no exclusivity from its Select Partners
* Transparent revenue share
* 100% Control — blog partner decides which ad campaigns and which ad formats are to be approved for publication
* Blog partner sets the ad prices - Tailsweep will assist with recommendations
* Connect and build partnerships with other bloggers
* Build traffic networks, tools to connect with other bloggers (Blog Index TBI)
* ‘Select Partner’ profile page
* Free access to analytics tool displaying traffic volumes and unique users
* Exclusive partner events

Advantages for advertisers (from the website):

* Allows advertisers to "sweep the Long Tail" of sites that are less exposed
* Highly targeted advertising on sites with high affinity — less wastage
* Higher CTR’s
* Viral and WOM analysis
* Tailsweep Brand Index
* Bespoke ad formats and brand takeovers
* Safe environment for brand advertisers
* Transparent market for all participants — media agencies, clients and bloggers
* One point of contact for planning, targeting, reporting and analysis

Note that membership of the Tailsweep blog network is by invitation only. If you get the invite to join their network, you should hop on it and give them a go!

Visit Tailsweep