TACODA, Platform-A, AOL

Long title, but necessary as they keep messing with their name (currently AOL Advertising). As best we can determine, AOL owns TACODA, which is famed for its highly advanced behavioral-targeting technologies. These are applied via an internet advertising network, also flying the AOL banner, called Platform-A. They also encompass the Advertising.com network. Now they seem to have settled on AOL Advertising. All clear so far? Guaranteed after a couple months we'll need to update this again...ugh

Anyway, advertisers have access to a huge and varied wealth of targeting possibilities. Publishers, too. Hell, I'll just clip some choice snippets from the website for the sake of brevity.

From the website, for advertisers:

Affiliate
Increase sales and leads while only paying for performance.

Audience Targeting
Deliver your message to the right people at the right time.

Behavioral Targeting
Uncover the online habits of your best customers; target like-minded people across the Web.

Creative Services
Make your online ads work harder for you with help from Lift Creative.

Display
Reach more than 90% of the Internet and gain mass exposure across our display network.

Mobile
Get the results you want from mobile advertising with Third Screen Media.

Promotions
Combining top tech with marketing expertise for effective promotions.

Research
The insight you need to drive your business forward.

Rich Media
Sample some of the head-turning ways to deliver your message.

Search & Feeds
Full service SEM solutions backed by the most advanced technologies available.

Self Service
Take control of the internet's most powerful marketing tools.

Sponsored Listings
Unmatched targeting capabilities from the premier pay-per-click network.

Video
Connect with your audience on top-quality video content sites.

Widgets
Target your widgets or add fresh new inventory to your mix using Widgnet™.

OK, that sounds pretty comprehensive. And for publishers?

Ad Serving
Manage, serve and evaluate your digital business with ADTECH.

Affiliate
buy.at lets you choose the best ads for your site and profit from every sale generated.

Behavioral Targeting
Gain insight into your customers' interests with Platform-A's TACODA program.

Display
Be a part of the world's largest, highest quality display advertising network.

Mobile
The fastest, easiest, most efficient means of monetizing mobile content.

Self Service
PubAccess offers self-service access to Advertising.com’s display network.

Sponsored Listings
Discover the full value of your brand with a custom auction marketplace.

Video
Make the most of your video content with video ad server Lightningcast.

Widgets
Transform a clever little application into a revenue generator.

OK. Sounds worth a look.

NAI member.

Visit AOL Advertising