SuperMedia

SuperMedia provides online advertising solutions to small and small and medium sized businesses within the USA. They have an affiliate program, LocalServe, that allows publishers add local search marketing capability.

Further information (from the website):

SuperMedia is a multi-platform company that connects sellers with buyers. Our print directories reach millions of homes and Superpages.com connects them online. Through Superpages.com, we help your clients reach millions of customers both nationally and locally.

They make it sound like they are the first company in history to figure out that a middleman is necessary to connect buyers with sellers. Overall, they seem to be another form of yellow pages combined with direct mailing.

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