SpecificMEDIA

Specific Media is an online digital media company and internet advertising network. They focus on user-targeting, rather than site-targeting, so ads are displayed across the entire network of sites using some form of advanced targeting technology. Major focus on well-trafficked, branded sites. Smaller publishers can take part in the fun by joining SpecificMedia's "performance network", a CPA affiliate kind of deal. NAI member.

Specific Media is a digital media company driving viewership for content owners, engagement for brands and relevance for consumers |

From the website:

We know your target audience is more dynamic than simply Moms, Tech Enthusiasts or Ohioans. That’s why we’ve built our proprietary targeting technologies on a single platform, enabling you to combine targeting methodologies in order to reach highly specific audience segments. Your target profile can be as specific as Ohio moms who love technology.

What’s more, the combined size of our Premium Network and Data Network enables us to identify and target a larger number of consumers than other networks. That means we’ll get your ad in front of more tech enthusiast moms in Ohio than any other network.

Sounds pretty reasonable.

For publishers:

Premium Publishers

As the largest independent online advertising network, we are true partners to our premium publishers, maintaining a non-competitive, mutually beneficial relationship. Our Premium Network includes only highly trafficked premium publishers and reaches more than 150 million U.S. consumers and 225 million global consumers monthly.*

Performance Publishers

Our Performance Network provides affiliates with access to a quality affiliate network, exclusive web portals and flexible campaign solutions. We help our performance publishers generate additional revenue from unmonetized areas of their sites by promoting highly relevant offers in customizable formats.

Premium Publishers seems to be an invitation-only category, but anyone can apply to Performance Publishers if they fulfill the necessary requirements.

I've long thought of SpecificMedia as a pretty dodgy network - particularly due to the numerous spam-like emails I've received from them begging me to join their network - but they seem to be making strides into the realm of credibility. Have a gander and make up your own mind.

Visit Specific Media