Mindset Media

Mindset Media is a branded internet media network that allows online advertisers to define a desired target audience based on personality parameters, then run simple run-of-network ad campaigns targeting the desired audience. Seems like a neat idea. I like the concept. NAI member.

From the website:

Only Mindset Media lets advertisers define their targets on 21 standard elements of personality and then reach those targets on a mass scale in simple online media buys.

A MindsetProfile will identify the psychographics that drive your brand, your category, and even your competitors.The key is the Mindset Media survey, which we conduct online in partnership with Nielsen Online. Our survey reliably types any target audience on all 21 of our personality elements, each of which is parsed into five intensity levels, or Mindsets. Comparing the survey results for the target with a demographically representative control yields the MindsetProfile for that target.

Interesting approach. Wouldn't be surprised if it works, too.

For publishers:

Our partnerships with the best web publishers make it possible for brand advertisers to take advantage of our ad-targeting technology.

We view our Publishers as partners in the success of the Network. We offer publishers ways to use our psychographic standard and unique ad targeting capability to generate more revenue.

No info on traffic or content requirements, which tends to indicate that they're pretty stringent. Overall, very stylish site, certainly worth a look.

Visit Mindset Media