HerAgency

HerAgency is a specialized online ad network representing websites which reach a female demographic (at least 70%) and are targeted toward women, mom and parents online. Traffic minimum, 500,000 views per month, but exceptions can be made. Reasonable CPM levels, but no online reporting or default options. The inefficiencies intrinsic in this approach are inevitably passed along to the publisher in the form of lower revenue. Primarily 468x60 banners.

From the website, for publishers:

We have an excellent knowledgebase for what works best in the advertiser-publisher relationship. We know the market prices and work to get the best deal for the publisher while making sure the client also has an effective ROI so they return again and again for repeat business. We educate our advertising clients on what our publisher partners can provide them and we educate our publisher partners on how to get the most effectiveness for their clients so website owners can increase their revenue and enhance their reputation as a great website with which to advertise.

From the website, for advertisers:

HerAgency.com has distinguished itself from other rep firms in that we focus on selling a much smaller portfolio of better-known female-oriented web publishers. Our sellers go through extensive training and set themselves apart by becoming intimate with our publishing partner's content. HerAgency.com works with the publisher and advertiser to develop custom ad packages which sometimes include well-known banner advertising but can also go "beyond the banner" -- from integrated content sponsorships to rich media ad units to mailing lists, lead generation (also known as co-registrations), and more.

Potentially a fair choice for mom- or family-oriented sites needing another tier of advertising.

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