Dotomi Direct Messaging

Dotomi, part of ValueClick Media, is a unique display advertising network featuring one-to-one, personalized media within banner ads.

More information about them, from the website:

Dotomi is helping marketers rethink display advertising with a new approach called Personalized Media. This approach allows everything from the banner creative to media placement to be determined in real-time at the user and impression level. By making every online impression unique, consumers enjoy more meaningful advertisements and companies enjoy higher returns and improved user engagement.

Dotomi has partnered with major content providers like About.com, Nytimes.com, and Gannet. For high-volume sites, definitely worth exploration.

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