CONTEXTWEB: ContextAd

CONTEXTWEB is an online contextual advertising and Internet ad exchange network that was launched in 2000. Not long after, they launched ContextAd, which it billed as "the most comprehensive contextually based online advertising solution on the market today".

From the Contextweb website:

"ContextAd is available for advertisers, Web publishers, ad networks, portals, and ad servers, and offers significant benefits for both publishers and advertisers through improved ad performance.

ContextAd for Publishers

With ContextAd, click rates increase on average from 4-8 times for typical banner advertising and 10-14 times for larger units and pop-unders. For publishers, the dramatic increases in click through achieved using ContextAd result in higher effective CPMs.

ContextAd for Advertisers

For advertisers, the substantial increases in click through rates provided by ContextAd translate to improved return on investment. Advertisers can now cut media costs and increase media reach through more efficient run-of-network buys. ContextAd transforms what had been remnant media inventory yielding marginal results into valuable media opportunities, helping advertisers achieve savings of over 60% on their overall media spend while increasing response and conversion.

Quite a good and solid outfit. Well worth a visit!

Visit CONTEXTWEB