Collective Media

Billing itself as "The Audience Engine", Collective is an online ad network with a big focus on targeting. The site makes the following claim: "Our comprehensive targeting capabilities are unrivaled in the industry".

Wow. That's pretty impressive. If it's true, then it actually is pretty impressive. Could be, too. The site looks pretty damn professional.

Speaking of which, from the website:

At Collective Media we build your brands as well as we drive sales. Our approach to Digital Marketing is multi-faceted, our capabilities are quite simply unmatched.

With only premium inventory, full transparency and the industry's most specialized targeting and optimization, we can serve your branding efforts and your direct marketing efforts like no one else.

OK. So they only work with the cream of the cream. Good. How about publishers?

Any ad network can help unload your extra inventory. Collective can add value and establish longer term benefits to both your inventory and your brand. Our approach is more like yours, placing the highest quality, most appropriate advertisers on your site, boosting everybody's brand, respecting your audience and maximizing revenue.

Collective's renowned suite of targeting capabilities, our highly selective standards for advertising, and our advanced optimization not only yields the highest value for your inventory, we also elevate your brand with quality, relevant advertisers.

Sounds pretty good. We have no direct experience of this network (yet!), so we can't say anything remotely definitive, but if your cream is of the cream, by all means give it a go.

NAI member.

Visit Collective