acerno

Dubbing itself "the add network", acerno, which was acquired by Akamai some time ago, uses sophisticated behavioral targeting tools to aim online ads at the users who are mostly likely to find them useful.

From the website:

acerno is the only ad network for advertisers who want to add incremental sales, because we can find and reach 100 percent of consumers who are in-market right now for everything you sell, whether they're shopping with you, your competitors, or both. For advertisers who want to add brand consideration, acerno is the only ad network that can accurately segment and precisely target the audience you are trying to reach, whether they're already partial to your brand, need some convincing, or favor your competitors' offerings.

...and:

"Each member contributes anonymous data to our co-op about what their shoppers actually browse, add to cart and buy, forming the most comprehensive and definitive source for what over 140-million US online shoppers actually want."

For publishers, the spiel runs as follows:

Simply put, we work with really great advertisers. And in order for us to deliver exceptional returns on their investments in us, we invest big in our publishing partnerships. Your avid users and quality reach are essential to the performance and growth of our advertiser relationships. So we'll pay a premium to keep them on the up and up.

We are often quoted as saying that the most accurate description of who a consumer is and what they are interested in is revealed in their shopping behavior. In other words: How they spend their money. Well, we'd like our partners to think the same of us: How we spend our money reveals who we are as a company and what kind of partnerships we're interested in maintaining. So, we will pay you top CPM rates and fulfill any and all inventory you make available to us. If you've got slow moving ad space or extra inventory that you don't have time to sell yourself, you can trust acerno to add premium advertising to your site.

A good choice for top shelf sites. Wee little bloggy publishers can keep their distance - we're pretty sure acerno won't be the least bit interested in them.

NAI member.

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