Online ad industry overview, June 30, 2010

June 30, 2010 - Here's a look at what's happening across the industry:

Epsilon launches new customer data integration tools for tracking customer data across marketing channels.

IDG says it expects the enterprise WLAN market to grow 23% in 2010 after a dip in 2009.

Forrester Research sees the insatiable demand for mobile applications forcing retailers to rapidly ramp up their mobile strategies.

A Gartner study predicts the wireless email user base to top 1 billion by the end of 2014.

Cisco has a neato little Android-based business pad gadget.

Knowledge Networks says a sizable percentage of smartphone users use their smartphones when making shopping decisions.

Collective and AppNexus are teaming up on real-time advertising for brand advertisers.

MediaMind and ComScore have released a study examining the effectiveness of online marketing in the entertainment vertical. Short summary: pretty effective.

SDL and SapientNitro are partnering on a new multichannel communications and marketing platform with an initial focus on iPhone and other smartphones.

Jivox announced earlier this month that they've achieved VPAID and VAST compliance through the IAB. We may have mentioned this in an earlier post, in which case we apologize.

A Lotame study says high CTR isn't the best approach for branding campaigns.

Undertone Networks adds a Google veteran to its product team.

Open Text says G-20 leaders used secure social networking for summit collaboration.

Deloitte sees a dip in consumer spending in May – uh-oh.

Lithium Technologies says it has launched a community app for Facebook.

A fairly random Burst Media study says, essentially, people like to use their gadgets.

Finally, Network Solutions has released an SEO for ecommerce product.

Thus endeth today's online media and marketing briefing from Internet Ad Sales.