Online ad industry overview, June 29, 2010
June 29, 2010 - Here's a look at what's happening across the industry:
The CEA (Consumer Electronics Association) is tickled pink about President Obama's plan to broaden the wireless broadband spectrum in the US. So is Verizon Wireless, rather understandably.
EyeWonder has a nifty new creative optimization tool for advertisers and an updated cloud-based ad platform.
Apple sells a rather remarkable 1.7 million iPhone 4 models in the first three days after launch.
IBM is using predictive analytics and social media to gain market insight on television programs.
Email and social media marketer StrongMail has launched its campaign management application Social Studio in the UK.
Mobile ad network Greystripe has updated its iPhone SDK for compatibility with iOS4.
InsightExpress hires Cary Nadel as Senior Director in Custom Marketing Research.
MetaCafe releases a study on online video consumption showing, surprise, growth in online video consumption.
Yahoo! Has published a web content creation style guide, for some obscure reason.
Online display advertising bidding platform provider DataXu has announced a new audience optimization product.
Acxiom Corporation has partnered with Return Path on email marketing.
Finally, Ixquick is understandably upset about an EU directive requiring search engines to store user data.
That's about it for today. More insights on the internet advertising spectrum tomorrow.
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