Online ad industry overview, June 28, 2010

June 28, 2010 - Here's a look at what's happening across the industry:

Rocket Fuel Inc. has added some analytics and computer science muscle to its staff.

Video ad provider Extreme Reach says it has secured $9 million in financing.

Accertify says it has signed an agreement with The Carphone Warehouse for fraud prevention.

Local.com has taken on Eileen Licitra as vice president, product management.

Yodle picks up a Stevie Award in the category of Fastest Growing Company -- Under 2,500 Employees in The 2010 American Business Awards.

Purple@Epsilon picks up five NEDMA awards.

Email marketing provider ExactTarget finds consumers prefer email over Facebook and Twitter for ongoing marketing information.

The Interactive Advertising Bureau (IAB) has released new quality assurance guidelines for internet advertising.

mBlox has picked up two 2010 mobile messaging awards.

Opera has some tips on reducing data roaming charges by using – you guessed it – the Opera Mini browser in your smartphone.

Intel announces a debut of the Creators Project in New York.

IDG sees dramatic growth in public IT cloud services.

While we're on the subject, Red Hat has released some new cloud computing offerings and a new JBoss Enterprise Portal Platform.

Cisco is helping Abu Dhabi ramp up its internet infrastructure.

FIFA says World Cup football mania is gobbling up an hour a day of Europeans' online time.

Litmus reports most marketing emails are deleted within two seconds after opening. Sounds a little slow to me.

The Cannes Lions International Advertising Festival announces this year's winners.

AudienceScience announces a quality data guarantee and audience validation reports.

AutoTrader.com has launched an online marketing handbook for new and used vehicle dealers.

Webtrends says it has launched a digital marketing incubator program.

TradeDoubler Poland wins top ranking among local affiliate networks in Poland.

LucidMedia is partnering with AlmondNet, BlueKai, and eXelate on online advertising data.

ADTECH finds steep drops for Europeans website traffic due to World Cup football fervor.

ComScore has a bunch of interesting reports: iPhone penetration in Europe low, but impact high; Top 20 Web Properties in Israel; May 2010 U.S. Online Video Rankings; and a boost for mobile navigation in the US due to increasing smartphone usage.

That wraps it up for today's industry wrapup.