Omniture Ranks 122 on Deloitte’s 2009 Technology Fast 500

Attributes its 1,337 Percent Revenue Growth to Consumer Shift to Digital Channels and Expanding the Omniture Product Portfolio

OREM, Utah - October 20, 2009 - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that it ranked number 122 on Technology Fast 500TM, Deloitte LLP's ranking of 500 of the fastest growing technology, telecommunications, media, life sciences and clean technology companies in North America.

Rankings are based on percentage of fiscal year revenue growth during the five year period from 2004-2008. Omniture's revenue grew 1,337 percent during this period. This is the seventh consecutive year Omniture has been ranked on the Technology Fast 500TM.

Omniture's CEO, Josh James, credits the growth of digital channels, the expansion of the Omniture product suite and the company's focus on customers with the Omniture's 1,337% revenue growth over the past five years. He said, "Digital channels such as mobile, social media and video, continue to expand in number and usage and companies have been asking us to help them understand how to more effectively interact with their customers on these channels. To that end, we've expanded from our flagship Web analytics solution to a portfolio of 11 applications and the Omniture Online Marketing Suite, the industry's first integrated suite of online marketing applications that help optimize the end-user experience with more relevant, personalized content no matter what digital channel you are using. These factors, along with our focus on meeting the needs of our customers, have helped fuel our strong growth."

"Technology Fast 500TM recognizes innovative companies that have broken down barriers to success and defied the odds with their remarkable five-year revenue growth," said Phil Asmundson, Vice Chairman and U.S. Technology, Media and Telecommunications leader, Deloitte LLP. "We congratulate Omniture on this accomplishment."

"With its impressive five-year growth, Omniture has earned its position among the fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America," said Mark Jensen, Managing Partner, Technology and Venture Capital Services, Deloitte & Touche LLP. "Deloitte is proud to honor Omniture for its achievement."

Overall, Technology Fast 500TM award winners for 2009 had growth rates ranging from 212 to 146,050 percent over five years, with an average growth rate of 2,486 percent.

Technology Fast 500TM Selection and Qualifying Criteria

Technology Fast 500TM provides a ranking of the fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. This ranking is compiled from nominations submitted directly to the Technology Fast 500TM website, and public company database research conducted by Deloitte. Technology Fast 500TM award winners for 2009 are selected based on percentage fiscal year revenue growth during the five year period from 2004 to 2008.

In order to be eligible for Technology Fast 500TM recognition, companies must own proprietary intellectual property or proprietary technology that contributes to a significant portion of the company's operating revenues. Using other companies' technology or intellectual property in a unique way does not satisfy this requirement. Consulting companies, professional services firms, etc. are not eligible unless they have proprietary technology that contributes to a significant portion of their operating revenues.

Technology Fast 500TM award eligibility requirements also include base-year operating revenues of at least $40,000 USD or CD, and current-year operating revenues of at least $5 million USD or CD. These revenues must have more than doubled between 2004 and 2008. Additionally, companies must be in business for a minimum of five years, and be headquartered within North America.

Source: Omniture