Omniture Announces Social Media Optimization Solution

New Solutions Helps Companies Measure Activity, Performance and Impact of Facebook, Twitter, MySpace, Blogs, APIs, Viral Video and other Social Media Channels

OREM, Utah - October 21, 2009 -- News Facts

* Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, today announced the immediate availability of the Social Media Optimization Solution for Omniture SiteCatalyst customers.
* Many companies realize that social media channels are increasingly utilized by their customers and target audiences, but have struggled to measure and understand the importance and impact of these channels - be they popular social networking sites such as Facebook and MySpace or social news aggregations services such as Reddit and Digg - on brand awareness, marketing initiatives and business performance.
* The Social Media Optimization Solution from Omniture leverages the social media measurement and analytics capabilities of SiteCatalyst with the best practices expertise of Omniture Consulting Services to deliver more actionable insight into social media activity, performance and impact.
* The solution provides customers the engagement and interaction reports and dashboards they need to better determine and enhance ROI. For example, using the solution customers can see:
o A spike in Twitter or Facebook activity around their brand that reveals a customer service issue to quickly address or a new product feature that can be introduced
o The potential impact on conversion rates and revenue for visitors coming from a Facebook or iPhone application
o The aggregate ratings as well as positive or negative comments left by consumers watching a video on YouTube and other video sharing sites
* With increased insight from the solution, marketers can more effectively manage social media marketing investments to:
o Improve channel monetization
o Reduce customer service costs
o Conduct product or service research and collect feedback
o Measure awareness and impact of brands, products and services with consumers
* The Social Media Optimization Solution from Omniture is comprised of the following:
o Previously announced social media measurement capabilities of SiteCatalyst, including:
+ App Measurement for Facebook - enables Omniture SiteCatalyst customers to measure the popularity and success of Facebook applications
+ Twitter integration with SiteCatalyst - allows online marketers to measure brand activity on the popular microblogging site
+ App Measurement for iPhone, Blackberry, Android and Symbian - measures application usage of apps built for the world's most popular mobile platforms
+ Viral Video Measurement - delivers increased insight into the performance of viral video campaigns and how they potentially impact consumer behavior and interaction with the publisher's Web site
o New social media measurement capabilities in SiteCatalyst, including:
+ API measurement - reporting and analytics on the traffic and data consumed through the backend programming interfaces used to share data with third party developers for innovative applications, widgets and emerging web mashups
+ Blogs - measure brand activity and sentiment among influential blogs relevant to your businesses
+ Social Networks - monitor brand interaction and sentiment across popular social networking sites such as Facebook and MySpace
+ Social News Aggregation - measure popularity and trends of relevant topics across news and information aggregation sites such as Digg and Reddit
o Social media best practices through Omniture Consulting Services.
* Omniture SiteCatalyst is part of the Omniture Online Marketing SuiteTM and provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives.
* Omniture Consulting Services is comprised of more than 200 consultants worldwide, who take a data-driven approach to their work, with teams dedicated to most major industries, including Retail, Media, Financial Services, High-Technology, Travel, and Automotive.

* This solution is available to all Omniture customers using SiteCatalyst version 14 and interested customers can contact their Omniture account manager.

* Brett Error, CTO and executive vice president, products at Omniture:"Online marketers have been struggling to gather data across the breadth of social media channels and connect the dots between social media investments, marketing campaigns and business results. The Social Media Optimization Solution from Omniture is a more comprehensive means to help customers overcome these barriers and gain more actionable insight into what social media efforts are or are not driving the results they want."

Source: Omniture