Omniture and Havas Digital Launch Global Partner Relationship to Optimize Paid Search Marketing Campaigns for Increased Profits

OREM, Utah and LONDON -Oct. 8, 2009 - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, and Havas Digital, the interactive arm of Havas Media, today announced a global partner relationship in which Havas Digital will become Omniture Certified and roll out Omniture SearchCenter across its Fortune 500 clients. This announcement will span the agency's holdings globally via the Media Contacts, Lattitud and iGlue brands and will leverage the existing Omniture and Havas Digital client base in those markets.

Havas Digital will train its global search teams through Omniture to use SearchCenter. The application helps simplify search marketing by providing a common interface to manage search campaigns and campaign metrics integrated with Web analytics and optimization across marketing programs in order to marry paid search campaigns with sales and marketing data for better profit optimization and increased ROI. The agency will integrate its media consulting expertise with Omniture's best-in-breed paid search and bid management technology to better manage paid search advertising spend for clients and integrate clients' search campaigns with all marketing initiatives, both online and offline.

Havas Digital is present in more than 40 countries with more than 400 clients offering expertise in interactive, direct, CRM and mobile marketing. The agency encompasses the digital media division of Havas and is one of the top-ranked interactive communications consulting companies worldwide.

Omniture SearchCenter is part of the Omniture Online Marketing Suite, an integrated suite of applications that enables marketers to unleash the power of their customer data to optimize ad spend and conversion while delivering customers relevant, personalized experiences.

"Clients today are stretching marketing dollars to secure stronger returns from all marketing programs," said Anthony Rhind, global co-CEO of Havas Digital. "The partner relationship with Omniture is aligned with Havas Digital's commitment to deliver consumer focused strategies that leverage marketing investments across all communications channels. Using Omniture SearchCenter, Havas Digital will help some of the world's leading brands drive better results from their paid search marketing programs by integrating search strategies with Web, display, CRM and mobile initiatives."

"Omniture continues to be in the forefront of digital marketing by establishing strategic partner relationships with industry leading agencies," said Josh James, CEO and co-founder of Omniture. "This partner relationship provides Havas Digital's clients with paid search marketing best practices built into Omniture technology, and expands the addressable market for Omniture SearchCenter by providing a channel to reach additional customers."

Source: Omniture