Omniture’s Next Version of SearchCenter Delivers Landing Page Optimization

Supports Marketers' Need to Provide Customers with a More Relevant Experience from Keyword Search to Landing Page to Conversion

OREM, Utah - Sept. 24, 2009 - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today released the next version of Omniture SearchCenter, which allows search engine marketers to test landing pages across campaigns and ad groups.

SearchCenter is Omniture's search engine marketing and keyword bid management application and part of Omniture's Online Marketing Suite, an integrated portfolio of optimization applications for Visitor Acquisition, Conversion, Online Analytics and Channel Analytics built on an Open Business Analytics Platform. More than 50 percent of the Ad Age Top 50 interactive agencies currently use Omniture SearchCenter, including companies such as Sapient, Resolution Media and Best Buy.

Leading interactive agencies such as BGT Partners are already using Omniture's next version of SearchCenter to provide a more relevant experience from keyword search to conversion.

"Omniture's new version of SearchCenter allows us to connect search to the onsite experience to further optimize ad spend for our customers," said David Clarke, co-founder and managing partner at BGT Partners. "We gain the ability to understand data from customer acquisition to conversion, allowing us to target specific content to visitor segments and ultimately, drive higher conversions for our customers."

Optimizing landing pages in conjunction with keywords and ad copy through Omniture SearchCenter turns searchers into visitors and visitors into buyers. The updated version of Omniture SearchCenter allows marketers to save valuable time and manual effort by using current tagging on pages. Marketers can create a more personalized visitor experience by directing content to specific groups of visitors and can increase productivity by testing ad groups of keywords against performance of landing pages.

"Typically, 80 percent of a marketing budget is spent on acquisition with 20 percent spent on conversion. There has been little insight into how best to adjust that metric for more efficient marketing. Online marketers don't need to accept a 4 percent conversion rate in their campaigns and are demanding better control and optimization of ad spend from the acquisition process to conversion," said Matt Belkin, general manager of SearchCenter for Omniture. "Omniture SearchCenter provides a solution and allows them to better see data throughout the entire conversion cycle, driving greater ROI on marketing spend."

The new version of Omniture SearchCenter is now available. For more information on Omniture SearchCenter, contact your Omniture account manager, call toll free (877) 722-7088 or visit http://www.omniture.com/en/products/search_marketing/searchcenter

Source: Omniture