Netezza Launches China Sales Presence

MARLBOROUGH, Mass.,—BEIJING, CHINA—December 15, 2009— Netezza Corporation (NYSE: NZ), the global leader in data warehouse and analytic appliances, today announced that it has begun sales and marketing of its products in China.

Through a partnership with Alliance Development Group (ADG), the company has opened a new, fully-staffed Proof of Concept (POC) Center in Beijing to enable IT executives to experience Netezza's performance and simplicity first hand.

Increasingly, businesses in China are experiencing an explosion in data volumes while simultaneously struggling to achieve high performance analytics that will enable them to make informed decisions necessary to remain agile and competitive. With a presence and POC Center in China, Netezza's experts can help these organizations effectively manage and leverage these volumes of data with a family of data warehouse appliances including the Netezza® TwinFin™ appliance.

"With our new POC Center in Beijing, Netezza is well positioned to become a key player in data warehouse appliances in China," said Jim Baum, president and chief executive officer at Netezza. "As Chinese companies continue to grow their businesses on a global scale, the need for advanced data analytics is paramount. Netezza solves this need for some of the leading organizations around the world, and we look forward to delivering this competitive advantage to Chinese companies as well."

Netezza's TwinFin data warehouse appliance consists of Netezza software running on a configuration of commercially available, industry standard blade servers. Netezza's hallmark performance is achieved through its patented software streaming architecture and a set of database accelerator cards that are seamlessly integrated with the blade servers. Netezza's unique streaming architecture will help address the expanded data needs of organizations in industries that include telecommunications, financial services, retail, digital media and the public sector, as these industries typically have the largest data volumes.

Netezza's presence is China is supported by ADG, a leading China-focused business development, sales and support services firm. ADG will work with Netezza to develop the market for its products in China, and to ensure effective customer and partner development and support as Netezza expands it presence in China. In addition to Netezza's new presence in China, the company also has offices in the U.S, UK, Germany, France, Japan, Korea, Singapore and Australia, and has additional international partners throughout the world.

"China is a key strategic growth area for Netezza," said Doug Etzel, vice president, Asia Pacific, for Netezza. "We already have more than 50 customers in the Asia Pacific region, and now Chinese organizations will have even more access to the same technological infrastructure for long term success in data analytics."

Source: Netezza Corporation