NearbyNow Creates Tappable Ads for Apple iPad Tablet

New Capabilities Position Magazines Such as Seventeen, Brides, and Cosmopolitan for Upcoming Apple Tablet Device

January 27, 2010 -- MOUNTAIN VIEW, Calif. -- NearbyNow, a mobile shopping and in-App advertising platform, has announced that the upcoming release of their iPhone Platform technology will include extensions for creating interactive ads for the Apple iPad mobile tablet.

These “tappable ad” extensions are immediately available for development, and will allow users to tap a digital page within an application to see the products in that page, then instantly find all of the places that product is sold, both online and in nearby stores.

This positions NearbyNow clients such as GQ, Seventeen, Brides, Cosmopolitan, ELLE, Marie Claire, and Runner’s World to take full advantage of this breakthrough multimedia device and offer compelling new experiences to their advertisers.

“The iPad could take this to a whole new level. We’re excited and pleased to be working with our clients to chart the future and help their content flourish in the ever-expanding digital world.”

“To successfully extend a magazine brand to a digital device, the user experience must embrace the new digital capabilities,” said Scott Dunlap, CEO of NearbyNow, Inc. “The iPad’s combination of large screen, geo-location, and ease of use presents an amazing opportunity to create an experience that links discovery to purchase. Readers can tap a model to see all the products they are wearing, then type in your size to find the closest store that sells it. You can even watch a video on how to get that look. It’s the perfect combination of technology and convenience that can shape the future of the fashion industry.”

The NearbyNow iPhone Platform is the first solution that can drive and measure both online and in-store sales from mobile devices, providing an optimal experience for the connected mobile shopper. Top magazine brands use this technology to launch iPhone Apps that help readers find products featured in their magazines, and in turn sell targeted advertising to lucrative mobile shoppers that are actively shopping. The Platform currently has the capability to peruse products from the magazine, find nearby and online stores, play videos, share with friends, notify of nearby specials, events, and new content, and even place items on hold at nearby stores to come try on. The new iPad extensions will bring these capabilities to a larger format, as well as offer inter-Application communication methods to use iPad and iPhone Apps in combination.

“iPhone Apps on the NearbyNow Platform average 21% click-through and 5.8% conversion to purchase, so we already know that mobile shoppers are craving this capability,” said Dunlap, “The iPad could take this to a whole new level. We’re excited and pleased to be working with our clients to chart the future and help their content flourish in the ever-expanding digital world.”

Source: NearbyNow