NAVTEQ LocationPoint Advertising Selected by Loopt

Leading social-mapping service able to reach consumers with coupons from local merchants

CHICAGO, Nov. 17 -- NAVTEQ, a provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, today announced its selection by Loopt® to enable its social-mapping service with NAVTEQ LocationPoint(TM) Advertising services to help consumers take advantage of coupons from local merchants.

NAVTEQ LocationPoint(TM) Advertising enables Loopt to provide consumers with highly targeted and relevant offers and promotions in a mobile environment when and where consumers are making shopping and purchasing decisions.

Further, it provides a mean for monetization of applications in a manner that actually enhances the user experience. Loopt's social-mapping service is accessible across all the major U.S. carriers and is supported on over 100 mobile devices. By leveraging NAVTEQ LocationPoint Advertising, Loopt will be able to:

-- Maximize the revenue potential of extensive mobile reach with
location-aware advertising.
-- Help advertisers drive awareness, store visits, and purchases with
interactive campaigns for their most ideal customers based on
location.

-- Connect the Loopt community with relevant local merchant information
via highly compelling promotions received from the merchants near
them.

Loopt allows individuals to use their location to discover the world around them - enabling them to find and enjoy the people, places, and events that mean the most right here and now using their mobile phones. Loopt's location-aware content benefits NAVTEQ LocationPoint advertisers as well as the Loopt community. For example, with NAVTEQ LocationPoint, individuals on Loopt looking for nearby friends and a place to meet can view offers from nearby merchants such as coffee shops and restaurants that match their needs. Merchant locations and special offers are displayed with rich graphical promotions and mobile coupons, as well as engaging calls to action including: Click-to-Call, Click-to-Coupon, and Click-to-Route.

"NAVTEQ's location-based advertising services are a great fit for Loopt, and together with NAVTEQ, we're helping advertisers by making their marketing dollars count at the walking level with the most relevant advertising possible based on a user's location," said Eric Carr, vice president of Product, Loopt. "With NAVTEQ LocationPoint, we have the ability to present relevant, value-add advertisements to millions of individuals in the Loopt community, creating a win-win situation for advertisers and the Loopt community."

NAVTEQ sets a new standard for location based advertising with NAVTEQ LocationPoint. NAVTEQ is uniquely suited to deliver and manage this offering given its role as a leader in location content and services, its relationships with hundreds of advertising partners and its ability to affiliate attractive navigation advertising inventory.

"The combination of Loopt's broad reach across all the major U.S. carriers and NAVTEQ's strong location based services is helping to set new standards in mobile advertising." said Christopher Rothey, vice president market development and advertising for NAVTEQ. "This is one more example that demonstrates the benefits of a full complementary relationship. Combined with NAVTEQ's advertising services and sales force, Loopt inventory offers marketers relevant, actionable advertising that reaches consumers at the right time and place."

Source: NAVTEQ