Mzinga, Infogroup's ORC Team on Online Market Research Communities

Initiative to Provide Clients with Greater Insights from Customer and Employee Social Interactions

February 17, 2010 -- OMAHA, Neb. -- ORC, an Infogroup company (NASDAQ: IUSA) and Mzinga(R), the provider of social software, services and analytics for business, today announced an initiative to jointly deliver market research online community solutions.

The initiative will bring together Mzinga's OmniSocial platform and ORC's customer and employee engagement research solutions for the first time.

According to Forrester Research, one third of market researchers are using or are expected to use market research online communities in the next 12 months. As demand for consumer insights continues to grow in 2010, market researchers will increasingly turn to social technologies to broaden their research scope and reach more diversified target groups, while maintaining a critical focus on budget and accountability.

The online market research communities delivered by ORC and Mzinga will provide organizations with new insight into the needs, attitudes and behaviors of their customers and employees. Community owners will be able to use the information gathered to fuel their innovation, customer loyalty, employee engagement and communications strategies and initiatives. The companies have already secured a new client for this initiative and are actively pursuing additional opportunities together.

"Socializing the market research process through online communities is one of ORC's target corporate initiatives in 2010," said Jeffrey Resnick, Global Managing Director, Innovation and Partnerships at ORC. "We are excited to work with Mzinga to deliver a comprehensive solution that couples our research services with their innovative social community capabilities. These communities provide clients with new research solutions that were not previously available. They will compliment more traditional research initiatives with new real-time insights."

"This joint offering will enable us to offer customers in-depth market research insights with greater efficiency and at much lower costs than traditional research approaches," said Barry Libert, Chairman and Chief Executive Officer of Mzinga. "We're thrilled to be partnering with such an established global market research firm as ORC to bring their in-depth expertise in the market research arena to our current and future clients."

Source: Infogroup (NASDAQ: IUSA)