Move Network Teams with Lat49 on Location-Based Digital Advertising

Advertisers Efficiently Reach Millions on Hyper-Local Level As Consumers Search For Real Estate

CAMPBELL, Calif., May 25, 2010 -- Lat49, a location-focused ad platform, and Move, Inc. (Nasdaq: MOVE), an online real estate company, today announced Lat49 location-focused display advertising opportunities are now available on the Move Network of real estate websites.

As a result, advertisers on Move Network website Realtor.com, can now better target their products, services and retail locations to more than 12.5 million monthly visitors throughout the United States based on the website visitor's physical location, as well as any expressed location of interest based on map views or other search-based or home search criteria.

"We're pleased to deliver hyper-local digital marketing and branding opportunities to advertisers enabling them to reach the largest and most engaged online audience of consumers searching for properties in thousands of neighborhoods throughout the country," said Matthew Moore, Move, Inc., executive vice president of sales and marketing. "We expect consumers will appreciate being able to easily locate a favorite coffee shop, bank, hotel or other local service as they're searching for their next home, and as they consider whether or not a specific neighborhood is right for their needs. We look forward to connecting consumers with our advertisers on the local and national level using these latest location-targeted advertising products from Lat49."

As part of the agreement, Move Network advertisers can now display their retail locations on a map relevant to the individual properties consumers are exploring as they search on Move Network website, Realtor.com. This same functionality is also available to advertisers without location driven businesses, and can be branded to a national, state or DMA level.

"The Move Network is both a far-reaching and trusted source for home buyers, sellers and renters - a fitting audience for Lat49 ads," said Lat49 Chief Executive Officer, Christopher Morris. "The Move Network is a great addition to the Lat49 network, and we're excited for them to both publish Lat49 banner advertising, and to resell their advertising across our network."

Lat49 is a complete location-focused advertising platform, unique in its ability to incorporate ads on online maps and other location-related web properties as well as mobile applications. Unlike other networks, Lat49 serves ads dynamically based on users' interactions and locations of interest, their search criteria, and the context of the websites or mobile applications they are using. As users interact with their online maps or mobile apps, Lat49 continuously serves them the ads most relevant to them.

Source: Move, Inc.