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Posted on 2008/5/7 9:45:00
Unique Creative Options Help Advertisers Reach Trendy Brand InfluencersBurlington, MA, May 6, 2008 -- Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers, today announced the launch of the Burst Trendsetters Network, a premier online advertising network that caters to brand advertisers who seek to reach highly influential 15-34 year olds as they view content online. The network allows marketers to deliver their brand advertising in conjunction with some of the Internet’s most engaging entertainment, fashion and music content. The Burst Trendsetters Network includes 100 websites that reach 7 million unique visitors and delivers more than 51 million web impressions.Advertisers can use the Burst Trendsetters Network to target influencers of new trends, many of whom use the Internet as their primary information source to research brands, and who very often act as brand advocates to their peers.
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Posted on 2008/5/7 9:42:35
May 7, 2008 -- Aegis Group plc, the marketing communications group, today announces the acquisition of Age in Brazil. Age has gross assets of $2.0m.
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B2B : 192 Business Services Selects Digital Resolve to Shore Up Defense against Card-Not-Present Fraud
Posted on 2008/5/7 9:40:48
192.com Business Services Leverages Digital Resolve Technology to Enhance IP Verification Services for its Net-ID Identity Check SolutionLONDON and ATLANTA, May 6, 2008 — 192.com Business Services, the market leader in global identity verification solutions, today announced that it has selected Digital Resolve, a leading provider of online fraud detection and prevention solutions, to enhance the power of IP address verification within its 192 Net-ID solution.According to a recent report by Nielsen Online, 85 percent of the world’s online population has made at least one purchase online, increasing the market for online shopping by 40 percent in the last two years. While these numbers are encouraging to online retailers, they also increase the number of Internet users that are susceptible to one of today’s most serious issues: online fraud.
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Earnings : Enliven Marketing Technologies Corporation Schedules Conference Call to Present 1st Quarter 2008 Financial Results
Posted on 2008/5/7 9:38:59
NEW YORK, Tuesday, May 6, 2008 -- Enliven Marketing Technologies Corporation (Nasdaq: ENLV), a leading internet marketing technology company, announced today it has scheduled a conference call and live Web cast to be held on Friday, May 9, 2008 at 9:00 AM EDT to discuss the Company's financial results for first quarter ended March 31, 2008.
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Posted on 2008/5/7 9:30:00
ValueClick's Results Exceed Previously Issued Guidance and Company Repurchases 3.2 Million Shares Year-to-Date and Increases Repurchase Authorization by $100 MillionWESTLAKE VILLAGE, Calif., May 06, 2008 -- ValueClick, Inc. (Nasdaq:VCLK) today reported financial results for the first quarter ended March 31, 2008. Revenue, adjusted-EBITDA(1) and diluted net income per common share for the quarter exceeded previously issued guidance.The Company also announced that it has repurchased 3.2 million shares year-to-date for $54.7 million as part of its Stock Repurchase Program, and that the Company's board of directors has authorized a $100 million increase to the program.
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Web Consumer Info : Akamai Technologies to Participate in Merrill Lynch Technology Conference 2008 on May 7
Posted on 2008/5/7 9:23:42
CAMBRIDGE, MA, May 02, 2008 - Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, announced today that it will participate in the Merrill Lynch Technology Conference 2008. President and CEO, Paul Sagan, will present an update on Akamai's service offerings on Wednesday, May 7th at 9:00 a.m. ET.
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Posted on 2008/5/7 9:18:08
Becomes Member of Brand Certified Program, Extending Depth and Breadth of Quality of Tribal Fusion NetworkEMERYVILLE, CA, April 30, 2008 – Tribal Fusion, the online advertising network and leading site-representation company owned by Exponential™ Interactive, Inc., announced today that it has signed a publisher agreement with Picnik, the leading online photo-editing application. Additionally, Picnik will join Tribal Fusion’s Brand Certified program, enabling the online ad network to offer ‘beyond the banner’ advertising opportunities directly on Picnik.com.This partnership extends the depth of Tribal Fusion’s consumer electronics channel, delivering high-quality inventory and access to digital camera enthusiasts and users to a broad range of brand-name advertisers.
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Posted on 2008/5/7 9:10:31
Burst/RealGM Collaboration Creates Branded Vertical Advertising Network for Passionate Sports FansBurlington, MA, April 29, 2008 -- Burst Media, a leading provider of advertising representation, services, and technology to independent Web publishers, today announced a partnership with RealGM.com to launch the RealGM Sports Network, a premier online advertising network for advertisers looking to reach sports enthusiasts. The network, built on the Burst AdConductor platform, will be anchored by RealGM.com and supplemented with 30 hand-picked sites that cater to the enthusiasm of college and pro sports fans.The RealGM Network will give brand advertisers a new and unique opportunity to reach dedicated and engaged sports fans on quality content sites. Furthermore, the network will allow advertisers to target specific sports content in three sub-networks - the RealGM College Football Network, RealGM Pro Football Network and the RealGM College Basketball Network.
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Online Ad Networks : 24/7 Real Media Becomes First Network to Deploy Psychographic Targeting from Mindset Media
Posted on 2008/5/7 8:51:52
NEW YORK, April 28, 2008 – 24/7 Real Media, Inc., the leading global digital marketing company, today announced that it is the first media network to deploy psychographic targeting through a partnership with Mindset Media, LLC. The new Mindset Buys™ will enable brand advertisers to target consumers with specific personality traits that drive buyer behavior and brand affinity across a broad range of consumer goods and services.
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Posted on 2008/5/7 6:20:00
Atlanta Interactive Marketing Association awards campaign Best B2B CampaignATLANTA, May 2, 2008 – EyeWonder, Inc., rich media and digital video advertising’s fastest-growing innovator, today announced its ‘Client Testimonial’ ad campaign has won a Best B2B Campaign award from the Atlanta Interactive Marketing Association at last night’s AiMA Awards event.Designed in collaboration with lead agency LBi, EyeWonder’s campaign features more than eleven testimonial videos in each video expandable ad. The ads feature leading interactive agencies and clients describing in their words the success they have enjoyed working with EyeWonder.
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Posted on 2008/5/7 6:10:00
CAMBRIDGE, Mass., April 30, 2008 — Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, today reported financial results for the first quarter ended March 31, 2008. Revenue for the first quarter 2008 was $187.0 million, a 34 percent increase over first quarter 2007 revenue of $139.3 million, and a two percent increase over fourth quarter 2007 revenue of $183.2 million.
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Posted on 2008/5/7 6:10:00
Web Publishers Get Just-In-Time Inventory To Increase Their ReachNew York, April 29, 2008 -- ContextWeb, Inc., a leading contextual advertising company and operator of the ADSDAQ Exchange, today announced that it has launched a reach extension program for web publishers that will enable them to get additional, targeted reach for specific campaigns.The Reach Extension Program helps publishers add extensive, targeted reach with ADSDAQ's page-specific targeting to both existing advertiser campaigns and to help pitch larger advertising programs upfront. The program eliminates inventory holding cost for publishers and is essentially risk-free, as publishers buy on the exchange only when they have a specific need for additional audience and content.
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Posted on 2008/5/7 6:10:00
01 May 2008 -- Aegis Group plc ("Aegis"), the marketing communications group, today announces that it has agreed to acquire Tempo Media in Romania, subject to local regulatory approval. Tempo Media has gross assets of €1.3m.
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Posted on 2008/5/7 5:50:00
April 29, 2008 -- vcmedia, the online advertising network owned by ValueClick Europe, announces a new brand and positioning identity for its UK business, including a new logo and brand colours. The new brand – ValueClick Media - is being rolled out at Internet World in London today.
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Spam, Virus and Security : Joseph Saunders Joins Digital Resolve to Spearhead New Market Development and International Expansion
Posted on 2008/5/7 0:20:00
E-Commerce, Healthcare Sectors See Need for Stronger Fraud PreventionATLANTA, April 29, 2008 — Digital Resolve, a leading provider of online authentication and fraud detection solutions, today announced that Joseph M. Saunders has joined the company as Vice President, Business Development.As the newest member of the Digital Resolve team, Saunders will add his more than 15 years of leadership experience and entrepreneurship in the fraud prevention and marketing optimization industries to an already seasoned team of industry executives. In his new role, Saunders will be responsible for the international market development and new business expansion for Digital Resolve.
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Posted on 2008/4/27 8:40:00
Burst Media's Green Ad Network Offers Ideal Opportunity for Advertisers to Deliver Eco-Friendly Messaging to Green ConsumersBurlington, MA, April 22, 2008- Burst Media, a leading provider of advertising representation, services, and technology to independent Web publishers, today announced the launch of the Burst Green Network, a premier online advertising network for advertisers looking to reach eco-aware consumers.The Burst Green Network includes sites that cater to "committed greens" - those who are committed to living a green lifestyle and frequently buy green-related products, as well as sites that reach "green curious" consumers - a larger, more mainstream audience interested in making more environmentally friendly choices in their daily life.
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Posted on 2008/4/27 8:40:00
- David Verklin to move on from Aegis Media Americas21 April 2008 -- Aegis Media today announces a number of changes at Aegis Media Americas, its regional business across the USA, Canada and Latin America. Since 1998, Aegis Media Americas revenue has grown at a compound annual growth rate of 21% to $300m in 2007. Reflecting this rapid expansion, the current regional business structure will now be re-organised into two separate geographic and specialist units, with the greater focus enhancing future growth and competitiveness in each region and across all Aegis Media America’s network brands.
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