Mobile Marketing Association On FCC Proposed Net Neutrality Rules

Organization Supports Continued Engagement with FCC on Industry Self-Regulation

Jan. 18, 2010 -- Commenting on the FCC’s Notice of Proposed Rule Making (NPRM) on net neutrality, Kristine van Dillen, director of industry iniatitives and partnerships for the Mobile Marketing Association (MMA), issued the following statement:

The MMA will continue to take a proactive and cooperative role with the FCC on discussing matters of industry self-regulation.

MMA members are strong believers in the economic and progressive benefits for industry stakeholders and consumers alike in a self-regulatory framework that is built on existing consumer protection laws and regulatory policy.

The MMA’s Consumer Best Practices (CBPs) regulate the manner in which companies and individuals practice mobile marketing, along with recourse for reported infractions.

The organization and its members maintain that innovation defines the industry that we represent, and we will continue to cooperate with the regulatory community to ensure that all the facts are clearly understood as it contemplates potential changes to existing policy.

Source: The Mobile Marketing Association (MMA)