Mediatronica Partners with Conduit on Brand Advertising Platform

First Campaigns for The Coca-Cola Company Deliver Over 1 Million Engagements and Reach 8 Million Conduit Network Members

March 23, 2010 -- NEW YORK -- Mediatronica, the social media technology and services company, and Conduit®, the company enabling publishers to distribute their offering directly and through its global network of publishers, announced today a strategic partnership designed to help brand advertisers engage and connect with Conduit’s global online network of 100 million users by providing Conduit’s 220,000 publishers branded applications and content. Multiple campaigns for leading brands are underway and additional campaigns will be activated throughout 2010.

“The ability to connect with and communicate with millions of users via browser apps is a game changer”

The first campaigns, launched in December 2009 in support of a globally integrated Coca-Cola Zero promotion, delivered unprecedented reach, user engagement, and conversions. 24 hours after the first activation, Coca-Cola Zero branded content was distributed to 1 million users in the Conduit Network. 10 days later the campaign had reached 8 million people in over 30 countries and generated nearly 1 million minutes of total viewing/engagement time as reported by Mediatronica.

The next stage of the Mediatronica-Conduit partnership includes brand campaigns that leverage Facebook-connected branded content and applications, geo-targeted and demographic-targeted branded applications publishers can deploy to expand offerings and increase revenue per user, and branded applications for the Conduit Marketplace.

“The ability to connect with and communicate with millions of users via browser apps is a game changer” said Mediatronica Founder Eli Chapman. “In addition to near instant-access to millions of users, the Conduit Platform makes it easy for us to publish and re-purpose creative assets as shareable video gadgets and apps that we are able to monitor, measure, and optimize. We’re thrilled to be working closely together to shape this new engagement channel for brands, and new monetization channel for agencies and publishers.”

“Mediatronica has fantastic ideas for helping promote brands and Conduit has the platform and network to improve engagement and customer acquisition,” said Adam Boyden, president of Conduit. “We are anticipating a highly productive partnership for Coca-Cola Zero and many other Mediatronica clients.”

Source: Conduit