Match.com to be the Exclusive Online Dating Service on Yahoo!

DALLAS, May 24 -- Match.com, an operating business of IAC (Nasdaq: IACI), today announced an agreement by which Match.com will become the exclusive online dating site on Yahoo!. Yahoo! Personals users will have the opportunity to move to a new co-branded Match.com experience, "Match.com on Yahoo!" where they will combine with the greater Match.com community. The Match.com on Yahoo! service is available starting today.

Yahoo! Personals users will receive special offers designed to help them enjoy all that Match.com has to offer. The two companies are working together to help users easily migrate to Match.com on Yahoo!. Over the next two months, existing Yahoo! Personals members will be given the opportunity to seamlessly migrate their Yahoo! Personals accounts over to the new experience. Match.com on Yahoo! offers compelling features including mobile access, daily personalized matches and robust search tools and will fully replace the existing Yahoo! Personals experience at the end of the transition period.

"The key to a successful online dating experience is having both a thriving community of active members and a sophisticated site experience optimized for dating success," says Greg Blatt, CEO of Match.com. "By bringing Yahoo! Personals members to Match.com, our community, which we already believe to be the largest and most vibrant in the space, has become even more compelling for our members. When you add this to our unparalleled site experience, evolving every month with new features and enhancements, we feel the distance between the online dating experience we offer and that of others in the space is growing even larger."

"Yahoo!'s vision is to be the center of people's online lives and we continue to focus on providing the best experiences for our users and advertisers. Through our partnership with Match.com, the leader in the online dating category, we will offer an enhanced experience to singles looking to find the right match," said Greg Hintz, senior director, Americas Listings and Audience SEO at Yahoo!.

The long-term arrangement provides that Match.com will be the exclusive online dating provider and display advertiser on Yahoo!. Match.com will receive media placements on the site, as well as occupy the position served by the personals navigational link on the Yahoo! homepage.

Source: IAC