Lyris Expands in Latin America

Acquires Long-Time Partner Intaface Marketing

EMERYVILLE, CA. and SAO PAULO, BRAZIL - May 18, 2010 – Lyris, Inc. today announced it is further expanding into Latin America with the acquisition of long-time partner, Intaface Marketing, a digital marketing consultancy based in Argentina. With the acquisition, Lyris significantly extends its global footprint and ability to deliver integrated online marketing technology and services to customers throughout the world.

“For the past year, we have been partnering with Intaface to deliver powerful, yet easy-to-use online marketing solutions to joint Latin American customers in Argentina, Colombia, Brazil, Mexico and more,” said Luis Rivera, CEO, Lyris. “By taking our successful partnership to the next level, we are able to fill a growing market need in the region for trusted online marketing expertise, services and technology. This allows customers to take full advantage of the proven benefits of integrated email, social, mobile and search marketing.”

Lyris Latin America will be participating in the upcoming Latino Online Marketing Expo, a leading congress and tradeshow for digital marketing. The company will be exhibiting in Stand 21 at the Sheraton Sao Paulo WTC Hotel, Sao Paulo, Brazil from May 19-20, 2010. For more information, visit: http://omexpo.com/latino/2010/en/.

Lyris Delivers Integrated Online Marketing Solutions and Expertise to Latin American Market
To support the expansion, Lyris will be opening a new office in Brazil. Intaface founders and owners, Fernando Skrobacki and Pablo Gersberg will assume the roles of co-general managers of Lyris Latin America, and existing staff will become Lyris employees, effective immediately. Lyris is also expanding its Latin American reach with the addition of new talent.

The Intaface team brings many years of experience in managing the email and online marketing spectrum, from strategy to technology integration through to full-service online marketing campaigns. As a leading Lyris reseller in Latin America, many of Intaface’s current customers already standardize on Lyris solutions. These customers will continue to be fully supported and have the added benefit of the extended reach and resources of Lyris’ presence in the region. Joint Lyris and Intaface customers include companies such as Greenpeace Argentina, Proximity BBDO in Colombia, Icontec in Colombia, and Royal Resorts in Mexico.

“The deep experience of the Intaface team, combined with the expertise and global reach of Lyris, creates an unparalleled combination and presents an exciting opportunity for growing organizations throughout Latin America,” said Fernando Skrobacki, co-general manager, Lyris Latin America. “Intaface customers now have the advantage of Lyris’ comprehensive services and resources at their fingertips, which will help them increase their online marketing effectiveness, drive better customer interactions and increase overall online marketing ROI.”

Source: Lyris, Inc.