Lithium Technologies to Unveil Customer Community Platform Optimized for Mobile Access

Emeryville – 26 October, 2009 – Lithium Technologies, the leading provider of Social CRM solutions to power the customer network, today announced it will preview the industry’s first customer community platform optimized for mobile access during its Social CRM Virtual Summit on November 11.

Developed with some of the world’s leading wireless and media companies -- including MTV, Research In Motion Limited (RIM), T-Mobile, Univision and Verizon, Lithium Mobile advances the state of the art in the industry by providing the first tailored, interactive community experience accessible from any web-enabled mobile device.

“Mobile phones outsold PCs by four to one this year, but fewer than 10 percent of Fortune 500 companies have mobile-optimized Web sites,” said Lyle Fong, Lithium’s CEO. “One reason is that their customers don’t have a reason to regularly visit their sites on the go. Community gives users a reason for customers to interact with their favorite brands every day. Lithium Mobile gives them a way to do it from anywhere.”

Lithium will introduce the product with a demonstration and a live conversation with the product team during the Social CRM Virtual Summit, which Lithium is hosting on November 11. The Virtual Summit features webcasts by industry leaders in an interactive exhibit hall, a resource center with extensive materials for download, and a virtual networking lounge to chat live with speakers and participants.

Participating in the summit are leading practitioners and analysts in the Social CRM market, including:

* Mike Fauscette (IDC)
* Paul Greenberg (The 56 Group)
* Bill Johnston (Forum One)
* Brent Leary (CRM Essentials)
* Kevin Ryan (Barnes & Noble)
* Jeremiah Owyang and Ray Wang (Altimeter Group)

Register: For more information, including a continually updated list of speakers and sponsors, and to register, visit http://bit.ly/vscrmreg. Hashtag: Follow the event on Twitter at #vscrm.

Source: Lithium Technologies