LeadPile Announces Major Update for Seller Publisher Accounts with New Tracking Feature for AdWords Advertising

March 19, 2009 -- LeadPile has announced today a new feature available in the Leadpile Publisher's Account (Leadpile Sellers), which allows them to manage their AdWords Advertising better.

The new update is a major improvement from the version 1.0. Eugen Ilie, Director of Marketing at LeadPile says, "the v2.0 of the AdWords tracking system available in the Leadpile Accounts, will allow selected publishers to submit their data directly to the AdWords account with a click of a button. Just by providing the Campaign, AdGroup and list of Keywords and clicking on "Submit" all the terms will automatically be added to their AdWords account (client). We believe that this improvement will help our PPC publishers to optimize more effectively their PPC campaigns, resulting in higher profits. Eliminating, or reducing the bids on the keywords that don't perform as well, it is a key component on the PPC Advertising. The tracking available right now in the Leadpile's interface is fully functional with the Content Network Tracking as well, which has a tremendous value when managing the AdGroup Bids."

The reports are very detailed, and very effective, helping the publisher to increase their ROI. Each Keyword, or AdGroup will display the cost and the earnings, making it easy to manage the profits per keyword (AdGroup respectively). Knowing if a keywords result in a sale has much more value than tracking clicks. Most of the PPC advertisers are looking at the overall earnings and then reviewing their CVR, which will give them an idea of what works and what doesn't. In many industries, even if a lead is generated, it can be that a lead will not qualify, or the consumer drops the application without resulting in a sale. Knowing which keywords are actually resulting is a sale, will help them target their visitors better.

This is just the beginning of what Leadpile is offering to the Affiliate Marketing Industry, shortly launching numerous advancements and tools enabling Publishers and Advertisers to compete in a fast growing industry.

Source: LeadPile.com