Lat49 Grows Its Real Estate Vertical For Location-Focused Advertising

BaseEstate.com and eppraisal.com join the Lat49 ad network

VANCOUVER, BC – November 24, 2009 - Lat49, the premier location-focused ad network, today announced that BaseEstate.com and eppraisal.com have joined the Lat49 network. These leading real estate websites will provide real estate-related advertisers the ability to deliver highly relevant ads through the Lat49 ad platform, based on a viewer’s physical location and geography of interest.

“Having BaseEstate and eppraisal.com on board continues to validate Lat49’s ability to deliver highly relevant ad experiences to local audiences in the real estate vertical,” stated Lat49 Acting CEO, Christopher Morris. “Both sites are great examples of the innovation occurring in the online real estate space, and of Lat49’s ability to deliver contextually relevant ads in map-centric and location-focused environments - a cornerstone experience for real estate sites.”

“BaseEstate.com prides itself on providing its users with a new and innovative way to search for real estate,” said BaseEstate.com owner, Craig van Nieuwkerk. “Lat49 fits well with our vision, as they too are leading the way in turning ad ‘noise’ into relevant content – benefitting both advertisers and online map users.”

“Providing users with the best real estate analysis, and connecting them with real estate professionals, is the objective of our site,” said eppraisal.com CEO and Founder, Damian Scott. Incorporating location-focused ads from Lat49 is a natural extension of this objective as Lat49 provides real estate ads targeted to the specific locations where viewers are looking.”

Source: Lat49