Lat49 Brings Location-Driven Advertising To Mobile Phones

Lat49 Location Logic ad-serving technology allows mobile application and website developers to generate additional revenue, and provides advertisers with the most targeted medium to reach their audience

VANCOUVER, BC – December 1, 2009 - Building on its online advertising experience, Lat49, the premier location-focused ad network, today announced the company has launched into mobile advertising.

Lat49 now provides advertisers with the ability to target their messages to a mobile device user’s physical location, as well as any expressed location of interest, based on map views, weather lookups, local business searches, or local news requests. These location data points can then be combined through customizing include and exclude rules, known as ‘Location Logic’, to provide the most accurate location-driven audience targeting available to advertisers today. Mobile application developers and content publishers can also earn additional revenue with Lat49’s unique ‘Location Logic’ ad-targeting and serving technology.

“Having already established our location-focused ad-serving online, Lat49 is very excited to make our move into mobile advertising,” said Lat49 Acting CEO, Christopher Morris. “Given the inherent location-driven nature of mobile phone apps and sites, Lat49 will not only provide mobile developers with a great source of additional revenue, but advertisers with arguably the most targeted means to convey their brand message. At Lat49 we monetize location, and our launch into mobile exemplifies this.”

Lat49 ad-serving for mobile devices is now available for all phone platforms that can access the web, including Android, BlackBerry, iPhone, Palm, Symbian and Windows Mobile. Mobile application developers and content publishers can contact info@lat49.com for more information on how to achieve additional revenues through location-targeted Lat49 ads. Advertisers can contact sales@lat49.com to develop their next location-targeted ad campaign.

Source: Lat49