Kontera: Surge in Beauty and Apparel Advertising for the Holidays

Retailer Advertising Activity Doubles 4th Quarter 2008 Volume

San Francisco, CA -- December 1, 2009 -- Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, today announced that two-thirds into the fourth quarter, it has already seen twice as many beauty & apparel advertising campaigns sign with its service as it saw a year ago. Additionally, the average apparel and beauty campaign is 59% larger, with total advertiser-committed spending in the category up 173 percent year over year.

Retailer campaigns running with Kontera continue to see high consumer engagement and interaction rates concomitant to this growth. Across Kontera’s more than 100 million monthly unique users the apparel and beauty campaigns are yielding twice as many brand engagements, when compared to the number of brand interactions in the 4th quarter of 2008.

"We’re pleased to see this rise in brand advertiser spending within the Apparel and Beauty category,” said Kontera President Hal Muchnick. “We perceive that major retailers are sensing a shift in consumer sentiment, and they are looking to reach qualified individuals who are engaged in pre-purchase research and information gathering, wherever those consumers may be on the web.”

In-Text advertising meets brands’ desires to connect with qualified consumers, with high precision, and to deliver compelling brand experiences and promotional units. Kontera’s Story-Level Targeting delivers in-text brand placements that are highly relevant to the page contents and to user interests. As a result brands are able to reach users when they are most engaged and receptive to learn about their products.

Kontera’s fourth quarter apparel and beauty retail advertisers include major brands such as Kohl’s, H&M, JCPenney, Zappos, L’Oreal and Maybelline-Garnier.

Source: Kontera