Kontera: Q4 2009 CPG Ad Spending More Than Doubles

CPG Companies Increasingly Turn to In-Text Advertising for Brand Lift and Brand-Building Efforts

SAN FRANCISCO -- Kontera, a provider of relevant In-Text Advertising and Information Solutions, today announced that Consumer Packaged Goods (CPG) companies are showing a marked increase in using its In-Text Advertising Solutions to deliver engaging brand experiences directly to qualified consumers.

This increase, which began in the fourth quarter and is accelerating at a rapid pace in the first quarter, indicates recognition by brands that In-Text advertising consistently delivers on campaigns’ brand-building and brand-lift objectives.

“What we are seeing is a trend among Consumer Packaged Goods companies to gravitate towards online promotion methods that deliver proven brand lift”

For the fourth quarter of 2009 Kontera saw advertiser spending within the CPG sector more than double. The vast majority of the CPG campaigns used advertising units focused on brand engagement and market awareness for specific CPG products.

Just three weeks into the first quarter of 2010, the company has already received CPG bookings, in the form of first quarter Insertion Orders, that are more than two and a half times greater than it received during the first quarter of 2009.

Prominent CPG brands that have recently advertised with Kontera include Arm & Hammer, Dove, Rice Krispies, Snapple and Welch’s.

“What we are seeing is a trend among Consumer Packaged Goods companies to gravitate towards online promotion methods that deliver proven brand lift,” said Ammiel Kamon, Kontera’s Executive VP of Marketing. “This market segment is particularly interested in advertising units that elegantly engage consumers and truly showcase products and brands. Our new ad units and unique creative execution have done exactly that.”

Source: Kontera