Kantar Media Enhances Internet Advertising Monitoring Services

Online advertising occurrences and creative data now delivered on daily basis

New York, March 3, 2010 -- Kantar Media’s Intelligence sector, the leading provider of strategic advertising intelligence to advertisers, advertising agencies and media properties, today announced enhancements to its Internet display advertising monitoring services.

Users of Kantar Media’s Stradegy™, which provides competitive multi-media expenditure and occurrence information to media buyers, and users of MarketAdvisor™ for media sellers, will have access to new Internet occurrence and creative data on a daily basis, within 48 hours of ads appearing online.

Additional enhancements to the service include access to Internet advertising impressions and more flexible reporting options for Internet data. Subscribers to Stradegy will also now receive data on advertising type and advertising size.

“The online advertising market is a dynamic environment with an ever shifting competitive landscape,” says Mark Nesbitt, president of Kantar Media’s Intelligence sector. “It’s crucial for both buyers and sellers of media to have access to accurate data quickly and on a timely basis. With this enhancement to our Internet advertising monitoring services, we can now provide actionable data faster than any other monitoring service in the industry.”

“We are committed to developing products that provide both speed as well as the most granular level of detailed analysis and attribution available in the industry,” says Lori Madeloff, senior vice president, product and custom solutions for Kantar Media’s Intelligence sector. “The enhancement we have introduced to our Internet monitoring services enables us to advance that commitment, both for our multimedia capabilities and local market coverage.”

Source: Kantar Media