iREP Taps Covario for SEM and SEO Reporting And Analytics

Tokyo, Japan and San Diego, CA (January 25, 2010) – iREP, one of Japan's search marketing agencies, has selected Covario’s Marketing Action Platform, including Paid Search Insight and Organic Search Insight, to offer advanced reporting and analytics solutions to its clients.

Covario, a technology and services firm, already had significant presence in Japan through many of its North American clients and through select local Japanese companies, as well as relationships with other local agencies.

iREP will offer Covario’s best of breed solutions to its clients in paid search (SEM), and in Search Engine Optimization (SEO).

Covario’s Marketing Action Platform is the only combined platform focused on the needs of Global 2000 companies and their agencies, with complete reporting and analytics capabilities. Covario’s solutions integrate and add value to other analytics solutions such as Omniture and Google Analytics, adding more detailed and strategic information for paid and natural search.

iREP's outstanding reputation and leading status in Japan makes it an important partner for Covario, and selecting Covario as a partner will help iREP to maintain its status as a top search marketing firm in Japan. "Covario’s Marketing Action Platform is the solution that we needed in order to provide the absolute best information and services in real-time to our clients," said Mr. Shunsuke Konno, President and COO of iREP. “Covario’s solution allows to our clients to spend less time working in spreadsheets and more time working on advanced search strategies.”

"We are honored to be selected by iREP, one of Japan's most advanced and largest interactive agencies. Having spent significant time in Japan myself, I and Covario understand the importance of the long-term commitment to Japan and our partners, and we will be investing in these relationships to create mutual benefit and the best results for our clients.” said Russ Mann, CEO and co-founder of Covario.

Source: Covario