ion Extends Mobile Landing Page Platform

iPhone-optimized quick-start program empowers marketers to quickly deploy high-performance mobile landing pages.

BOCA RATON, Fla., Nov. 12 -- ion interactive, the leading provider of landing page software, today announced the launch of iPhone-optimized quick-start landing experiences. Combining its existing state-of-the-art mobile framework into its LiveBall quick-start program allows ion's customers to launch high-performance iPhone-optimized landing pages and conversion paths in minutes -- without code or help from IT.

"We're excited to extend our quick-start program to include mobile devices. There are over 30 million iPhones and allowing marketers to extend their ads with optimized user experiences turns the iPhone into a sales and marketing machine," said ion's CEO and co-founder Justin Talerico. "And the iPhone is just the beginning. We're committed to develop device-optimized experiences for Android and RIM as well," he said.

In addition to LiveBall's existing Quick Start features, every new LiveBall platform deployed will now include -- at no additional charge:

-- 5 ready-to-run iPhone-optimized landing experiences -- Pre-built
landing pages and conversion paths that need only fill-in-the-blank
text to launch. Non-technical marketers can go live within minutes.
-- Custom iPhone-optimized image library -- Ready-to-use, professionally
art directed and optimized images

-- Custom iPhone-ready forms -- Pre-built and powered by LiveBall's
sophisticated 'no code' forms engine

"In-application, display, SMS and search advertising is exploding. One need only look at Google's pending acquisition of AdMob for evidence of that. Users don't want to click through from optimized experiences to full-size, pinch-to-zoom-in web pages. That's a recipe for low ROI. LiveBall enables marketers to quickly and easily make optimized landing experiences that convert a much higher percentage of respondents into customers'" said Talerico. "I can log into LiveBall and launch amazing, sophisticated conversion paths in ten minutes," he said.

"The demand for great user experiences in mobile is extraordinary. 19 months ago when we first announced iPhone optimization, it was a nascent market. Today, we sold our first iPhone launch pads before we even announced them." said Talerico.

For marketers, ion's LiveBall cloud-based software platform is the leading landing page solution. It enables non-technical people to create, test and analyze campaign-specific landing pages, microsites and conversion paths. LiveBall generates game-changing return on advertising spend (ROAS). American Greetings saw its cost-per-acquisition drop by 20% in its first five months using LiveBall. Bronto Software cut its paid-search spend by two-thirds and increased the quality and quantity of leads from that spend by multiplying its conversion rate from 2% to 18%.

Source: ion interactive