Invite Media Partners with AdAdvisor from TARGUSinfo

AdAdvisor Verified Profiles and Demographics Now Available through Buying Platform to Improve Audience Targeting for Leading Ad Agencies

VIENNA, VA, November 18, 2009 — Invite Media today announced that it has integrated AdAdvisor targeting data from TARGUSinfo to help advertising agencies reach verified audiences through its next-generation buying platform.

Through this partnership, leading advertising agencies leveraging Invite Media’s Bid Manager platform will have an opportunity to access AdAdvisor data in real-time through a streamlined web interface and apply this data against the highly liquid inventory sources of advertising exchanges.

“Media buyers want to get the control back and leverage verified audience data that they can feel and touch. This is a giant leap forward,” said Nathaniel Turner, president and co-founder, Invite Media. “The integration of the TARGUSinfo AdAdvisor audience groups changes the game and allows our customers visibility to buy audiences that will produce the highest return.”

AdAdvisor data provides a unique ability to drive scalable performance of brand advertising campaigns by helping agencies identify and reach new prospects that best resemble a company’s current customers. With access to thousands of potential targeting criteria such as travel habits, investment needs and brand preferences, AdAdvisor makes it possible for agencies to discretely identify the particular group of consumers that are most likely to be receptive to brand influences and respond to a given campaign.

“The power and simplicity of Invite Media’s Bid Manager platform to automatically manage and optimize in real-time cannot be overstated,” said Paul McLenaghan, Vice President, Interactive Markets, TARGUSinfo. “Agencies and advertisers are the winners here. Creating online advertising campaigns with rich predictive consumer segments will define success moving forward.”

TARGUSinfo, a provider of On-Demand InsightSM about prospects and customers, created the first service bridging predictive offline data and online advertising for agencies, advertisers and technology platforms. AdAdvisor segment scores and verified demographics enable the nation’s top agencies, ad networks and online publishers to deliver highly relevant display advertising — in the moment they encounter each visitor.

Source: TARGUSinfo