Nielsen Company - Online Measurement

Nielsen Company is a global leader in online measurement metrics and Internet consumer behavioral information based in New York City. Their continued innovations in data collection and analysis is intended to keep pace with emerging market trends as well as the increasingly diverse, demanding and connected audience.

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Nielsen’s comprehensive and innovative online measurement methodologies analyze consumer behavior and trends, advertising effectiveness, brand advocacy, social media buzz and more to provide a 360 degree view of how consumers engage with online media. Our approach doesn’t stop at the computer screen because we understand that online audiences don’t just consume digital “cookies” -- they’re a shopper, a car-pooling power mom, a TV watcher, a tweeter and a texter.

These guys are huge and have a ton of data collection methodologies at their disposal. Highly recommended.

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