Ipsos

Ipsos is a large global research company that undertakes and analyzes survey-based research in order to understand contemporary societal and economic trends allowing for the best use of marketing time and money.

From the website:

We explore market potential and market trends. We test products and advertising. We help our clients build long term relationships with customers. We study audiences and their perceptions of various media. We measure public opinion trends around the globe.

Oy, "We" seem to be very busy, don't "We"?

More about what they are up to, from the website:

Our specialisations are served by six global brands recognized in all major markets:

Ipsos ASI - The Advertising Research Specialists
Ipsos Marketing - The Innovation and Brand Research Specialists
Ipsos MediaCT - The Media, Content and Technology Research Specialists
Ipsos Public Affairs - The Social Research and Corporate Reputation Specialists
Ipsos Loyalty - The Customer and Employee Research Specialists
Ipsos Observer - The Survey Management, Data Collection and Delivery Specialists

Beyond the funny "We" thing (they are French by the way), this is a very solid, growing company that is one of the leaders in the field of online market research. Worth a visit!

Visit Ipsos