Official IAB definition:
"A method of click tracking that utilizes client scripting and the use of absolute URLs instead of redirects to send the browser to the destination site. Such methods are generally considered less susceptible to phishing and click hijacking than are “pass through” approaches that rely on a series of redirects that can yield control to other entities in the click chain."
Highly Recommended for All Web Publishers:
Are you a publisher or advertiser looking for the right internet advertising network? Check out our overviews of interactive marketing providers, including online ad networks such as Tribal Fusion, ValueClick, Adconion, Casale Media, and dozens more. We cover display advertising networks, text-based advertising, contextual ads, viral, pre-roll video, mobile, in-image advertising, performance networks, and everything else in the internet advertising realm. Click here for the complete list of internet advertising networks.
Reviews of selected top internet advertising networks:
