A lead indicates a potential customer who has expressed interest in a product or service, generally by means of requesting additional information or following through on an online registration. Some affiliate programs pay on a CPL, or Cost Per Lead, basis.
Highly Recommended for All Web Publishers:
Are you a publisher or advertiser looking for the right internet advertising network? Check out our overviews of interactive marketing providers, including online ad networks such as Tribal Fusion, ValueClick, Adconion, Casale Media, and dozens more. We cover display advertising networks, text-based advertising, contextual ads, viral, pre-roll video, mobile, in-image advertising, performance networks, and everything else in the internet advertising realm. Click here for the complete list of internet advertising networks.
Reviews of selected top internet advertising networks:
