CPC, cost-per-clickthrough, cost per click

A performance-based pricing model for advertising sales, CPC, or cost per click pays publishers based on number of clicks on a specific ad. Most ad networks, logically enough, only pay once per click per user within a specified time period, generally 24 hours or more.

CPC rates can vary greatly, from $0.01 to $0.05 for low-scale networks, up to $0.35 or more for more reputable ad networks.

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