In the context of banner ad placement, above the fold generally refers to a banner placement on a web page that can be viewed without scrolling either horizontally or vertically. Most online ad networks define suitable above the fold placement as within 500 or 600 pixels of the top of the page.
Highly Recommended for All Web Publishers:
Are you a publisher or advertiser looking for the right internet advertising network? Check out our overviews of interactive marketing providers, including online ad networks such as Tribal Fusion, ValueClick, Adconion, Casale Media, and dozens more. We cover display advertising networks, text-based advertising, contextual ads, viral, pre-roll video, mobile, in-image advertising, performance networks, and everything else in the internet advertising realm. Click here for the complete list of internet advertising networks.
Reviews of selected top internet advertising networks:
