Internet Advertising Glossary
A glossary of common terms encountered in the world of online advertising.
- B2B (Business-to-Business)
- CPA, cost per action, cost per acquisition
- CPC, cost-per-clickthrough, cost per click
- CPL, cost per lead
- CPM, cost-per-thousand
- DNS, domain name server
- DRM, digital rights management
- IAB : Internet Advertising Bureau
- PPC, pay-per-click
- ROI, return on investment
- RON, run of network, run of network buy
- RSS, really simple syndication
- SaaS, software as a service
- URL, uniform resource locator
- above the fold
- ad flight
- ad impression
- ad network
- ad server
- ad views (impressions)
- advertisement
- advertiser
- advertiser agent
- affiliate program
- animated GIF
- banner exchange
- banner, banner ad
- bot-net
- bounce rate
- click fraud
- click-through rate (CTR), Ad Click Rate
- conversion
- domain name
- fold
- in-stream
- internal publisher clicks
- internal users
- interstitial, interstitial ad
- landing page
- lead
- out of band method
- pass through method
- prefetch request
- proxy server
- rich media, rich media ads
- session/visit
- skyscraper, skyscraper ad, skyscraper banner
- sponsorship, sponsorships
- tag, tag cloud
- targeting, ad targeting, targeted, targeted ads
- traffic
- unique users, unique visitors, uniques, unique impressions
- user
- visits
- web content
- yield
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