interCLICK First Network to Join Bizo's Premier Data Reseller Program

October 5, 2009 -- interCLICK, Inc. (OTCBB: ICLK), the leader in data and inventory transparency, and Bizo, the leading B2B audience targeting platform and network, today announced that interCLICK is the first ad network to join Bizo's Premier Data Reseller Program. This partnership, which is exclusive to interCLICK through 2009, fully certifies the company to utilize Bizo's extensive bizographic targeting data.

The partnership grants interCLICK's advertisers access to more robust targeting data as well as improved optimization, ensuring the most efficient results for B2B advertisers. The partnership also grants interCLICK access to newly launched capabilities ahead of the general market providing advertisers with the most cutting edge solutions.

"Transparency is extremely important when it comes to delivering targeted online campaigns. Both Bizo and interCLICK have incorporated a transparent approach to sophisticated data-driven ad targeting which empowers advertisers to make more informed advertising decisions," said Russell Glass, CEO of Bizo. "We're excited to launch our Premier Data Reseller Program with interCLICK because they share our values and have proven the ability to leverage our bizographic data to successfully reach business professionals across the web."

interCLICK's platform was purpose built to leverage best-of-breed data providers, including Bizo's bizographic data, to deliver the most efficient campaigns at the greatest scale for advertisers. Several major advertisers are already layering Bizo data on top of interCLICK's publisher inventory to efficiently reach a highly targeted audience of business professionals.

"Our ability to optimize best in class data across third-party providers has allowed us to remain focused on our core competency and deliver highly efficient and effective campaigns for advertisers," said Michael Katz, president of interCLICK. "We recognize Bizo as the best B2B data provider and we are pleased to be the first member of their premier reseller program. Their desire for a transparent and accountable process matches interCLICK's vision and promise to customers."

Source: interCLICK