Infogroup Interactive Launches Twitter Campaign Management

Yesmail Enterprise Clients Can Now Manage E-mail Marketing and Social Marketing Campaigns within a Single View

OMAHA, Neb., Feb 18, 2010 -- Infogroup Interactive (an Infogroup division) (NASDAQ: IUSA), a provider of permission-based online marketing solutions, announced the release of Twitter campaign management inside of the Yesmail Enterprise technology platform.

Professional marketers now have the ability to centralize the management of Twitter campaigns and e-mail marketing campaigns within the same view which saves time and creates efficiencies in their overall campaign management. Within Yesmail's Enterprise campaign planner, marketers get a unified view of pre-scheduled and past tweets in parallel with their e-mail marketing campaigns which makes it simpler to create, distribute and manage results across online marketing channels.

Twitter Campaign Management via Yesmail Enterprise creates unique benefits in the online marketing industry including:

1. Scheduling tweets ahead of time
2. Access to a history of all tweets for 90 days
3. Coordinating shortened-link and click tracking for tweets and e-mail marketing campaigns

As of Mid 2009, Twitter had 6 million unique monthly visitors and 55 million monthly visits and growth from 2008 to 2009 was nearly 2000% as reported by Nielsen for the Member Communities Category from June 2008 to June 2009. "Our enterprise clients are working towards the execution and management of marketing campaigns across multiple channels in a highly-efficient manner," said John Harrison, President and General Manager of platform solutions for Yesmail. "Bringing Twitter campaign management into their workflow and providing first-to-market benefits for rapidly-evolving social media tools like Twitter, saves them time and saves them some of the tactical steps required to switch between multiple applications for marketing campaign execution and tracking."

For Yesmail Enterprise clients, the Twitter campaign management feature empowers marketers to work ahead by drafting and scheduling numerous tweets ahead of time and aligning them with a series of multi-message campaigns. "The level of personalization and interaction between marketers and their audiences has just reached a whole new level," said Harrison. "We believe that marketers who adopt this higher level of interaction with customers will be the ones who pioneer a measurable ROI between social media and e-mail into reality. As Twitter usage continues to skyrocket, marketers are driving hard to find ways to leverage their customer's preferred channels and up the personalization factor in order to both create and reaffirm brand affinity," Harrison added. Twitter finished the year (2009) with nearly 20 million visitors to its website, up from just 2 million visitors in 2008.1

Infogroup Interactive is enabling Twitter campaign management at no-cost for all of its current Yesmail Enterprise clients. For more information visit www.yesmail.com/Twitter.

Source: Infogroup (NASDAQ: IUSA)