IAS industry overview, June 17, 2010

June 17, 2010 -- Here's a look at what's happening in the online advertising, video advertising and web publishing industries:

Peer39 announced earlier this month that the semantic advertising company will be partnering with yield optimization platform AdMeld.

AdSafe Media released a quarterly analysis of the online display advertising industry early this month, with a focus on geotargeting accuracy, brand safety, ad serving and inventory transparency.

Brightcove has released a whitepaper looking into the role of ecommerce in online video.

IBM snaps up web analytics software company Coremetrics.

A Deloitte Forensic Center study shows major e-discovery in social media forums concerns for companies.

Portuguese soccer star (and current underperformer) Cristiano Ronaldo dominated US World Cup Internet searches earlier this month, according to Experian Hitwise.

Icrossing announces a “new book about personal online reputation management”. Sounds like a tricky task.

Interpret LLC finds Hulu needs a subscription model in addition to its current ad-supported model if it's going to succeed.

Quantcast says its “Quantified Publisher program” has been officially certified by the Media Rating Council.

RichRelevance is teaming up with CREATETHE GROUP to create “personalized online experiences” for online retailers.

A Netcraft survey puts VeriSign at the top of the global SSL marketplace with a 44.4% market share.

Vizu Corporation announces a new KPMG report on challenges and opportunities within online advertising.

Truveo has launched a new video browse/search app for Facebook.

Email marketing platform Silverpop offers insights on how companies in the US, Australia and the UK can improve the effectiveness of their annoying email marketing campaigns.

Joost announces it has been chosen to handle pre-roll video advertising and video advertising for the Demand Media network of sites, which include eHow.com, cracked.com and mania.com.

Video advertising outfit TidalTV has partnered with Adap.tv, joining the Adap.tv video marketplace.

comScore has released its May 2010 US search engine rankings, its ranking of the top 50 US internet properties, and calculated that the New York Times is the top online newspaper. Whee!

And that about wraps it up for today's industry overview. Check back tomorrow for more choice tidbits from the world of online advertising and web publishing!